Building a Brand & Reaching your Niche Audience with Matt Halloran

Episode: 027

On this week’s episode of the Maximum Advisor Podcast, Chip Munn is joined by Matt Halloran from Top Advisor Marketing. Halloran shares with viewers what he’s learned in his 20 years of experience in the financial industry as an expert in branding and social media marketing to reach a niche audience.

Chip and Matt start off the episode by discussing the importance of identifying your niche market and why you need to narrow down your audience, even more, becoming, “hyper-specific”. Matt explains, “Once you have that niche and you know their language and you know how to communicate to them and you know their needs, you can become that advisor really nationwide.”

Matt and Chip both agree podcasting can be a valuable asset when building a brand and reaching your niche audience. Matt describes the connection that comes when creating a podcast that is perfectly matched to your target market, “the greatest thing about podcasting is it allows you to build a relationship with somebody before they've ever seen you, because podcasting is wildly intimate.”

Matt leaves the audience with two pieces of advice. “The best thing you can possibly do is start brainstorming podcast topics. So there's number one, grab your yellow pad.” Encouraging listeners to write whatever comes to mind, he explains the next step, “Then flip that page and your second homework piece is going to be to start hyper-focusing on what your ideal client is.”

Matt emphasizes how hyper-focusing on your niche audience will allow you to properly identify and target the needs of a defined set of individuals within a highly unique demographic. Taking the time to redefine your audience will have a significant impact on your brand, leading to greater results and a more specific clientele base.

The goal of this show is to develop a community of advisors who are focused on being better advisors, better business owners, and better people. People are wired to be in community, we hope you join ours at

And to take advantage of the most important marketing, selling and positioning tool for your practice grab our scorecard:

Related Resources

Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself

Expert advice for financial advisors looking to make the most of social media platforms
Social media is everywhere. 3.5 billion pieces of content are shared on Facebook each week, 22 million professionals are networking on LinkedIn, and 140 million tweets are posted every day. The opportunities these platforms present for financial advisors are huge, but most advisors have no idea how to use them to build bigger, stronger client bases. The Social Media Handbook for Financial Advisors: How to Use Facebook, Twitter, and LinkedIn to Build and Grow Your Business shows how to make the most of these new tools, offering invaluable advice about how to connect with potential clients in the twenty-first century. Learn more >

Matt Halloran

Partner and Podcasting Expert of Top Advisor Marketing

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Matt Halloran got started in the financial services industry 20 years ago as a certified life and business coach. As he became immersed in his client’s biggest needs, he built his knowledge and expertise as a financial branding and social media expert. More recently, Matt has added podcasting to that list.

Matt respects how tough it is to be great and effective at marketing while running a practice, living a life, and loving a family. He teaches advisors how to be themselves, let their passions shine through, and create strong brands that resonate with ideal prospects and centers of influence.

Matt’s first book “The Social Media Handbook for Financial Advisors” available on Amazon was a big hit. He’s been leading the social wave in financial services for years – teaching top advisors how to be human in an oftentimes inhuman industry. His second book “99 best ideas”, was an Amazon bestseller and is filled with marketing ideas.
In his list of accomplishments, Matt has served in the Navy, is a trained therapist, been a radio host, and worked as a financial professional too. Matt’s breadth of hands-on experience positions him superbly to help financial professionals build the marketing side of their practices. He’s been there, done that and has the T-Shirt.
Matt is married with two twin teenage boys. They are avid swimmers. Oh, and Matt’s dogs are a big ole St. Bernard and a rescue pitbull mix named Luke (after the Jedi).