Personality Isn’t Permanent, Breaking Free From Self-Limiting Beliefs with Dr. Benjamin Hardy

Episode: 021

In this episode for Maximum Advisor Podcast, Chip Munn sits down with psychologist and author, Dr. Benjamin Hardy, to discuss his latest book Personality Isn't Permanent, and his previous best-seller, Willpower Doesn't Work.

Dr. Hardy discusses with Chip how his past experiences and trauma laid the foundation for his book and how these events played a large part in creating his views on how an individual has the ability to change how they perceive both past and current events. Dr. Hardy explains that while personality tests such as the StrengthsFinder, Color Code, or the Kolbe A™ Index can provide valuable information, they can also cause a harmful fixation on a single score. He believes that the scores from these assessments will change over time as an individual's personality does, and allowing the results to hold too much impact can create a fixed mindset instead of one that fosters growth and change. 

Chip and Dr. Hardy explore how financial advisors can utilize this insight to help their clients avoid fixating on their labels and scores. Advisors are then able to encourage a more comprehensive vision for the future. Without considering that limiting label or score, how does that client see themselves in the next year, two years, or even further in the future? This exercise can be used to encourage or direct either personal or professional growth. Dr. Hardy reflects on how crucial a financial professional has been for him personally, allowing him an alternative perspective that sometimes even his current self may be unable to see. 

Looking to the past can have both distinct benefits and drawbacks. Dr. Hardy warns that your current seld is often a compilation of or built upon past events. Any individual can choose the meaning that you assign to any event, positive or negative, that you experience. Maintaining a growth mindset is essential as it provides tools and coping skills that can be utilized to reframe an event or circumstance.  

Chip and Dr. Hardy agree that our past habits can be used as a map for identifying patterns of mismanaged funds as financial advisors. Dr. Hardy begs the question, "If you want to achieve financial abundance, how would your current self change what you did in the past?" 


Listen in as Chip and Dr. Hardy explore and dive into important topics such as:


  • Why journaling can be one of the most impactful steps you take to redefining your future. 
  • How honesty plays a role in changing your environment and keeping yourself accountable to your goals and end result. 
  • How trauma can be used to your advantage 


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Related Resources

Personality Isn't Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story

In Personality Isn’t Permanent, Dr. Benjamin Hardy draws on psychological research to demolish the popular misconception that personality—a person’s consistent attitudes and behaviors—is innate and unchanging. Hardy liberates us from the limiting belief that our “true selves” are to be discovered, and shows how we can intentionally create our desired selves and achieve amazing goals instead. Get your copy now >

Willpower Doesn't Work: Discover the Hidden Keys to Success

We rely on willpower to create change in our lives...but what if we're thinking about it all wrong? In Willpower Doesn't Work, Benjamin Hardy explains that willpower is nothing more than a dangerous fad-one that is bound to lead to failure. Instead of "white-knuckling" your way to change, you need to instead alter your surroundings to support your goals. This book shows you how. Get your copy now >

Man's Search for Meaning

Psychiatrist Viktor Frankl's memoir has riveted generations of readers with its descriptions of life in Nazi death camps and its lessons for spiritual survival. Between 1942 and 1945 Frankl labored in four different camps, including Auschwitz, while his parents, brother, and pregnant wife perished. Based on his own experience and the experiences of others he treated later in his practice, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. Read more >

Daniel Gilbert: The Expert on Predicting Happiness

Daniel Gilbert is a Harvard psychologist, professor, and author of New York Time’s bestselling book Stumbling on Happiness. His book has been translated into more than 30 languages, and his TED talk has received more than 16 million views. What makes Gilbert’s research so impacting? Perhaps it is how Gilbert challenges the very notion that if we do not get what we want, we will not be happy. Learn more >

Dr. Ellen Langer, Ph.D.

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Dr. Benjamin Hardy

Benjamin Hardy, PhD

Organizational Psychologist
Bestselling Author

Connect with Dr. Hardy:



Dr. Benjamin Hardy is an organizational psychologist and the bestselling author of Willpower Doesn't Work and his newest title, Personality Isn't Permanent. He received his Doctorate of Philosophy (Ph.D), in Industrial and Organizational Psychology from Clemson University. His written articles have been read by over 100 million people and are featured on Forbes, Fortune, Fast Company, Business Insider, Huffington Post, and many others.

From 2015-2018, Dr. Hardy was the #1 writer in the world on where he grew a considerable platform and remains a regular contributor to Inc. and Psychology Today.

He and his wife Lauren live in Orlando, Florida with their 5 children. Explore Dr. Hardy's writing, learn more about him, or order one of his books by visiting