Michael Kitces on the Power of Content Marketing

Episode: 019

This week on the Maximum Advisor Podcast host Chip Munn is joined by Michael E. Kitces, MSFS, MTAX, CFP®, CLU, ChFC, RHU, REBC, CAS. Michael is the Director of Wealth Management for Pinnacle Advisory Group, a private wealth management firm located in Columbia, Maryland that oversees approximately $2.0 billion of client assets. 

In addition, Michael is a co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and FA BeanCounters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning continuing education blog Nerd’s Eye View through his website www.Kitces.com, all dedicated to advancing knowledge in financial planning.

Michael began in the financial services industry directly after college, through a personal recommendation or introduction. Though his first position ended up not being exactly his forte (insurance sales), Michael had decided he liked the industry and that he liked the business and wanted to explore the opportunities for his future. His path then wound from an independent broker-dealer to land and decide he fit best in the independent RIA space, where he remains today.

After finally working his way into a position that allowed him the freedom to utilize his skills as an incredible financial planner (without having to do sales and prospecting in addition), Michael started to study and analyze complex client situations and wanted to share his findings, so he began submitting articles to industry publications as a way to share his discoveries while learning and growing himself as an advisor (and why trying to share in industry publications caused him to move to internet sharing instead).

After his Nerd's Eye View blog took off successfully, Michael realized that his content was really the powerhouse behind his growth and opportunities in the financial services business.

Listen in now as Chip and Michael dive into a riveting discussion on topics like content creation, industry networking, and relationship building. Some of the most valuable conversations this episode include: 

  • Why content marketing is the secret to prospecting for the introverted advisor; allowing you to provide value, build trust and bring ideal business right to your door - all without the awkward networking events and service pitches.
  • The keys to content marketing for the average advisor who wants to grow, but hasn't built up a network and platform already.
  • Navigating compliance requirements with content marketing and publishing your insights and commentary on the market.
  • Identifying your niche content topics to connect with your clients and prospects without competing with major companies, like MarketWatch or CNBC.
  • How to analyze and leverage website analytics to track the trends in the efficacy of your content marketing efforts.

 

The goal of this show is to develop a community of advisors who are focused on being better advisors, better business owners, and better people. People are wired to be in community, we hope you join ours at http://bit.ly/maxadvisorgroup

 

And to take advantage of the most important marketing, selling and positioning tool for your practice grab our scorecard: http://maximumadvisor.com/scorecard/

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Building Authentic Relationships With Your Financial Clients

Being a financial advisor means that you have to develop an authentic relationship with your financial clients. Unlike other services where your interactions could be limited to one or two meetings, you will have to establish an ongoing rapport with your clients to ensure they are getting everything they need.

But are you doing enough to provide the best customer service? If you aren’t, then you could be sabotaging your own success. Because of the nature of this industry, people are not going to use an advisor who doesn’t seem to make them a priority and put their needs first.

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Michael Kitces

Michael Kitces, MSFS, MTAX, CFP®, CLU, CHFC, RHU, REBC, CASL

Partner and Director of Wealth Management, Pinnacle Advisory Group


Connect with Michael:

 

 

Michael E. Kitces, MSFS, MTAX, CFP®, CLU, ChFC, RHU, REBC, CASL, is a partner and the Director of Wealth Management for Pinnacle Advisory Group, a private wealth management firm located in Columbia, Maryland that oversees approximately $2.0 billion of client assets. In addition, he is a co-founder of the XY Planning Network, AdvicePay, New Planner Recruiting, fpPathfinder, and FA BeanCounters, the former Practitioner Editor of the Journal of Financial Planning, the host of the Financial Advisor Success podcast, and the publisher of the popular financial planning continuing education blog Nerd’s Eye View through his website www.Kitces.com, all dedicated to advancing knowledge in financial planning.

Beyond his website, Michael is an active writer and editor across the industry and has been featured in publications including Financial Planning, the Journal of Financial Planning, Journal of Retirement Planning, Practical Tax Strategies, and Leimberg Information Services, as well as The Wall Street Journal, BusinessWeek, CNBC PowerLunch, NBC Nightly News, and more. In addition, Michael has co-authored numerous books, including “The Annuity Advisor” with John Olsen (now in 5th edition), the first balanced and objective book on annuities written for attorneys, accountants, and financial planners, and “Tools & Techniques of Retirement Income Planning” with Steve Leimberg and others.

Michael is one of the 2010 recipients of the Financial Planning Association’s “Heart of Financial Planning” awards for his dedication to advancing the financial planning profession. In addition, he has variously been recognized as financial planning's "Deep Thinker," a "Legacy Builder," an "Influencer," a "Mover & Shaker," part of the “Power 20,” and a "Rising Star in Wealth Management" by industry publications. These awards were presented to honor Michael’s active work in the financial planning community, including numerous other boards and committees for the Financial Planning Association, the Investments and Wealth Institute, and the Society of Financial Services Professionals, at both the local and National levels. Michael is also a co-founder of NexGen, a community of the next generation of financial planners that aims to ensure the transference of wisdom, tradition, and integrity, from the pioneers of financial planning to the next generation of the profession.