Improve Your Productivity, Execute, and Get Growing with Brian Moran

Episode: 015

This week, Maximum Advisor host Chip Munn is joined by Brian Moran, President and Founder of The 12 Week Year and co-author of the New York Times Bestseller The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months to discuss all things productivity.


Being the leader of your practice means taking ownership in the process of creating high-level goals and strategies is critical for driving your practice forward. However, if you don't have a proper structure to foster productivity and ensure the implementation of your ideas, those high-level goals will go unfulfilled. What do you or your organization need to help bring your brilliant ideas to life? 


Listen in to hear Brian's key tips and tricks for getting 'More Done In 12 Weeks Than Others Will In 12 Months'. Some of these valuable insights include:

  • What the 12-Week-Year concept is, and how it originated from Brian's athletic background.
  • How to drive effective implementation in a fast-moving business climate.
  • How to find ways to do things better (work smarter, not harder). 
  • Why it's important (and healthy) to have a certain sense of urgency in your work.
  • How to create more focus on the things that really matter and alleviate some of the procrastination that can arise in a traditional annual cycle.
  • What a typical 12 Week Year structure might look like in the financial advisory industry.
  • Strategies for overcoming the consistent feeling that you are missing the information you need to reach your next level.


The goal of this show is to develop a community of advisors who are focused on being better advisors, better business owners, and better people. People are wired to be in community, we hope you join ours at

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Brian Moran

Brian Moran

President and Founder, The 12 Week Year

Connect with Brian:



Brian Moran has nearly thirty years of expertise as a corporate executive, speaker, entrepreneur, consultant, coach and is a New York Times best-selling author.

Brian is a recognized expert in the field of leadership and execution. His realization that most people don’t lack ideas, but struggle with effective implementation led him to the development of ‘The 12 Week Year’.

His client list includes industry leaders like Allstate, AXA, Becton Dickinson, Dunkin’ Brands, Guardian, Jackson National, Mass Mutual, Medtronic, Merrill Lynch, Meritage Homes, Nationwide, New York Life, Northwestern Mutual, Papa Johns Pizza, Principal, State Farm and UBS just to name a few.

Brian resides in Michigan with his wife Judy and two daughters.