Alternative Fee Structures and the Importance of Community with Alan Moore

Episode: 013

In this episode of Maximum Advisor, host Chip Munn is joined by Alan Moore, CEO and Co-Founder of the XY Planning Network, and CEO of Advice Pay, which serves as a payment processor for financial advisors.

Alan spent his career in financial planning, having earned his Bachelors and Masters degrees in Family Financial Planning from the University of Georgia. After years working for a few fee-only RIAs and having been let go from his last one, Alan decided it was time for a path change. So in 2012, at the ripe age of 25, Alan started his own RIA, Serenity Financial Consulting, a name which fit his vision of spending his days helping his own generation navigate financial planning and wealth building.


Listen in as Chip and Alan discuss:

  • How (and why) Alan went from running a successful RIA serving clients, to serving advisors that were interested in starting and running their own businesses.
  • The opportunities presented by and structure needed to serve clients that don't have assets to qualify for an AUM-based advisory relationship.
  • Ways to cultivate community and culture in your business as well as find it for yourself in your professional associations.
  • Common mental health struggles among those in the financial industry, and how to ensure you are taking care of yourself.


The goal of this show is to develop a community of advisors who are focused on being better advisors, better business owners, and better people. People are wired to be in community, we hope you join ours at

And to take advantage of the most important marketing, selling and positioning tool for your practice grab our scorecard:

Related Resources

How to Build Your Financial Practice Dream Team

Why do some teams excel and others implode before they start? Some maintain an atmosphere where creativity and productivity thrive. Others prove toxic to the company and those on the team. How would you rate your team? Do you find yourself wishing the numbers added up to greater happiness and productivity? We offer a modern perspective that has allowed us to quickly grow and scale a very successful group of wealth management practices – creating our very own financial practice dream team.  Read more >

The Alter Ego Effect by Todd Herman

There's only one person in the way of you unleashing your potential: you. There's also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible.  Read more >


Alan Moore,

Cofounder of the XY Planning Network

Connect with Alan:


Alan Moore, MS, CFP® is the co-founder of the XY Planning Network, a support network for advisors looking to serve next generation clients. He is also the CEO of AdvicePay, the first and only compliant payment processor for financial advisors. He is passionate about helping financial planners start and grow their own fee-only firms to serve Gen X & Gen Y clients largely ignored by traditional firms. Alan has been recognized by Investment News as a top “40 Under 40″ in financial planning, by Wealth Management as one of a “The 10 to Watch in 2015″, and was the first recipient of the NAPFA Young Professional award in 2015. Alan frequently speaks on topics related to technology, marketing, and business coaching, and has been quoted in publications including The Wall Street Journal, Forbes and The New York Times. He is also the host of XYPN Radio, one of the largest podcasts for independent financial advisors. He currently lives in Bozeman, MT so that he can hit the slopes on powder days.