Build a Creative Brief that clarifies who you are as a company, what your culture is, who your people are, what solution you have for those people, how you deliver on that, and how you visually represent your company…
Package it all up and document it. This is your brand foundation.
We've made it simple by giving you an actual copy of the Creative Brief we lead our company with, and a template you can work through to do the same.
Do the work upfront. Leverage this tool. Lead with it.